Mir's CV
Mir Nawazshareef M jamadar (Zzeeshan)
Area Sales Manager
Profile summary
Results-driven Area Sales Manager with 10+ years of experience in B2B sales, HoReCa, foodservice, FMCG and bakery ingredients. Proven success in distributor management, key-account development, route-to-market execution, primary and secondary sales, forecasting and team leadership. Currently manage 18+ distributors and 1,100+ HoReCa customers, with business averaging approximately 120 MT per month.
Career highlights
Regional Sales Management: Directs regional B2B sales across Karnataka for dairy and non-dairy foodservice solutions while managing eighteen distributors and eleven hundred customers.
Sales Growth and Acquisition: Delivered sixteen point seven percent primary sales growth, nineteen point two percent secondary sales growth, four hundred twenty-three new customers, and one hundred fifteen foodservice conversions.
Inventory and Cold-Chain Optimization: Improved cold-chain and inventory discipline, reducing product expiries by twelve percent while strengthening distributor offtake consistency.
Territory and Distributor Management: Directed bakery and foodservice sales across the territory by managing twelve distributors and three sub-distributors, steering primary and secondary sales and route productivity.
Key skills
Professional experience
Directs regional B2B sales operations across Karnataka for dairy and non-dairy foodservice solutions. Manages 18 distributors and 1,100 HoReCa customers while guiding a field team of 5 Sales Executives and 1 Chef across hotels, restaurants, cafes, cloud kitchens, and institutional accounts.
- Delivered 16.7 percent primary-sales growth and 19.2 percent secondary-sales growth.
- Secured 423 new customers and executed 115 foodservice conversions to expand market reach.
- Reduced product expiries by 12 percent by improving cold-chain and inventory discipline.
- Drove annual sales planning, market expansion, and opportunity pipeline reviews through Salesforce CRM.
Managed bakery and foodservice sales across the territory by directing 12 distributors and 3 sub-distributors, steering primary and secondary sales, route productivity, outlet expansion, SKU availability, demand forecasting, and distributor development while formulating territory sales plans, evaluating distributor return on investment and inventory levels, monitoring competitor activity, and executing corrective measures aligned with sales performance metrics.
- Developed key bakery and food-processing accounts through product trials, commercial negotiations, and disciplined market coverage.
- Executed new-product launches, trade activations, and application-based selling to expand category penetration and customer consumption.
- Monitored stock levels, visual merchandising, and distributor performance to refine execution, secondary offtake, and high-value customer retention.
Directed retail sales, project sales, and corporate lead generation while managing customer acquisition, sales follow-up, and dealer development across the assigned territory.
- Expanded the dealer network to support market reach.
- Coordinated quotations, pipeline tracking, commercial negotiations, and project closures with internal and external stakeholders.
Directed retail and channel sales operations for digital locking solutions. Engaged directly with dealers, builders, architects, and institutional customers to expand market presence.
- Generated new business leads and supported project execution while building corporate customer relationships.
- Conducted market visits, dealer engagement, and product presentations to strengthen channel visibility and sales conversion.
Consultative selling, customer engagement and value-based solution selling
Education
Marketing
Languages
English · Professional
Hindi · Professional
Urdu · Professional
Kannada · Professional